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Google in talks to acquire StumbleUpon
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Two sources have confirmed that the rapidly growing StumbleUpon recently approached Google to be acquired. The asking price was $50 million. This is chumpchange for a company like Google, and can give Google ad buyers the ability to not only buy ads to their site but actual site impressions which would probably fetch a pretty penny on Adwords. StumbleUpon has turned into a massive traffic generator for new sites and helps users find fresh content by Stumbling. Stumbling is like flipping through the channels on a TV, with content recommended by other users. I am StumbleUpon user myself and couldn’t live without it, I am hoping Google allows previous users that are paid sponsors to continue to use Stumble without looking at sponsored ads.
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4 Responses to “Google in talks to acquire StumbleUpon”
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The only thing about this is that it is completely against Google’s philosophy. Everything is ranked by people except Google thinks that everything should be rated and sorted by algorithm.
I don’t think its true at all. I think its just a press release in order to draw attention to the site itself. Im sure it would be all over the press if Google were to make an offer!
I wonder what is up with this?
[…] StumbleUpon to be acquired by eBay, or are they? Published by wiseassoffice April 19th, 2007 in Web 2.0. TechCrunch dropped the news today that StumbleUpon is going to be acquired by eBay. While we cannot independently confirm that is true we have reported in the past that Google was a possible suitor for StumbleUpon. We have to wonder what kind of integration anyone could hope for in a eBay and Stumble hybrid. To us it seems like there is very little synergy between the two companies compared to someone like Yahoo or Google. We also know that this posturing is something fairly common when someone is trying to stroke the fires of a negotiation not going your way. Our guess is that the leaks would be coming from StumbleUpon looking to milk a few extra million dollars out of a acquisition (who can blame them). […]