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Use Digg as a SEO tool to get found on Google

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Digg is great at getting your website a deluge of traffic from one really popular story but there is a more to submitting your article to digg. Most people never think of using digg as a SEO tool.

Most diggers are let down when their article is not dugg and gets pushed back to the archives of digg. Everyone wants their article to be popular and to get on the front page but is it really beneficial to your site?

The first problem with getting dugg is that your website has to actually stay up and withstand the huge influx of traffic, if you have a Wordpress blog this is nearly impossible and even with Wordpress Caches you will most certainly not be able to withstand the onslaught of traffic.

The other part of the problem is that many websites will be using your digg article verbatim on their website, so generally if Joe’s website has a better pagerank than yours and he puts up your article your article now gets to be moved into next rung on Google (and so on) unless most of the people actually refer to your website as the source of the story (backlinks are very important to Google’s Page Ranking).Â Note: I have simplified Google pageranking an awful lot here, check out this article for a simple explanation of Google Page Rank.
So how do you use digg as a SEO tool instead? It’s simple just digg every story no matter how interesting to the Digg crowd. For instance, I wrote a story on how to convert a XLSX or DOCX to regular xls and doc files. You can do a search on Google for “Convert XLSX to XLS” and usually this site will be number one. How did I get there and why? First I dugg my own story. Then I waited, you see after searching on Google for popular searches I was able to determine that this particular article would be searched for often. The story was not sentilating enough for the digg crowd but it was completely useful to people doing searches on Google. Tip: Try MetaSpy to get your own ideas of articles people will search for. Because my article was on Digg Google picked it up quickly on their search ranking and gave me a the search terms I had put in for both of my subjects on Digg and the article. The Digg article later fell off and left two links to my website on the front page of Google where I get a considerable amount of traffic.

The idea here is not to get a overwhelming amount of traffic but to let the flame burn for a long time over multiple stories. When you use this model try to stay away from easily dated pieces like “Today Britney Spears went wacko and shaved her head” (although that could happen again). Look for things that will be useful and usable years later. One source on information people may be looking for can be found at our perennial favorite Metafilter.

The point is to let your articles stand on their own, sure your blog’s articles may not be Enquirer like catchy but if you were Wallstreet Journal useful wouldn’t that be better for your readers and by proxy you?

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