Pandora to add Music Videos to their streaming audio
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Straight from the rumor-mill…We’re hearing that Pandora is planning on introducing Music Videos to their offerings of streaming audio. It seems they are in talks right now with some big time players in the music business at getting MTV like music videos integrated into a new service tentatively called Pandora Video. The big question we had was why? Seems Pandora is having CTR issues. People are letting Pandora run in the background without clicking on the ads. Since Pandora is ad supported it makes sense that focusing a user’s eyes on their web page and ads instead of being the page at the background playing music and not being seen. But wait you say, not every song has a music video to go along with it. Apparently Pandora has been in the market for prosumerish video editing. We’re guessing that maybe Pandora might allow its users to create their own videos for music that does not have a video. Stay tuned for more info!
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