Death of Digg and Emergence of Mixx


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How weird for Digg, one day you are king of the hill next thing you know a new guy is standing by ready to dispatch you to the underworld.  Digg has been floundering for a while with a stagnation of their community but with a recent exodus of top diggers to Mixx seems like their time is near.  The thing that Digg has forgotten is that your community is king and when they ban accounts, bury articles, and allow uncontrolable spam to flourish they are hurting their community.  It could be that many Diggers are just growing up and are getting tired of comment tantrums also.  When you having intelligent conversation it makes sense to show the 8th graders to the door but in Digg not only are the 8th graders in the room but they are running the conversations many times.  (sorry 8th graders)

All of Digg’s flaws are very apparent, and that is what makes Mixx look like a shining gem of Web 2.0.  Mixx is gaining in popularity for what its not as opposed to what it is.  On the surface its another Digg clone, but deeper down is a very savvy community and social tools that are designed to encourage the little guy into Mixx.  Already I am making friends co-browsing for great content to move it up the ladder to the main page.  Instead of discouraging social communication, they encourage it.  Minutes ago I received another email this time from Tunisan Mann:

Hi, sorry to bother in your MiXXingness but I found This on MiXX.
Can anyone help me with the theory this guy is presenting here. I know it’s the "Théorie des jeux" (probably "prisoner’s dilemma"  in english) but I don’t catch his point ! thanks for anyone commenting on that. ;-)

    YouTube - How It All Ends
    http://www.mixx.com/videos/15238/youtube-how-it-all-ends

Yes I got an email, I might have even forgotten about Mixx had it not been for these emails of other users sharing content with me because they liked my content.  I was amazed to see emails from Mixx not spamming me but sending me really cool content. So Mixx is not allowing itself to be forgoten about.  Browsing their main page, no linkbait can be seen.  On Digg right on the page “Sex is Safer in Nevada Brothels than Porn Sets“.  Should I rest my case? 

On the web publisher side of things I started to take notice when I started getting traffic to older articles from Mixx.  I felt like suddenly my archives went into syndication and old articles were once again getting traction and fans.  Intrigued I followed the traffic back to Mixx and was warmly received into their community.  It was a strange feeling to actually get a warm response from a online community after seeing the social experiment play out very differently on Digg.  So is this the death of Digg? Its hard to say but I can tell you one thing, I’ve been spending my time on Mixx and hardly miss Digg.  Its like going from Windows to Mac. There’s less noise and crap and you can just get the content you need in a much cleaner atmosphere.

Check it out
my screename is ccarey76 if you wish to be my friend.

Read more posts by Christopher Carey

November 30, 2007 | Filed Under Digg, Mixx, Web 2.0 

Comments

10 Responses to “Death of Digg and Emergence of Mixx”

  1. Kat on MyAvatars 0.2 November 30th, 2007 10:14 pm

    Thanks for a compelling read! I think I will try Mixx. Just need to get the time to do it.

  2. Mark Stoneman on MyAvatars 0.2 December 1st, 2007 2:13 am

    Foretelling Digg’s death simply because a few top Diggers are leaving is not logical. It just means Digg is becoming less valuable for these particular Diggers. Couldn’t that also mean that Digg is trying to make itself less easily manipulated? Maybe Mixx will get somewhere, but if your review was honest it would also include other Digg alternatives too. How about Reddit? To declare the death of Digg and the victory of a PR 3 site is premature. But you know that. This is about pandering to bloggers looking for the next big thing with a seemingly relevant headline.

  3. Danielle on MyAvatars 0.2 December 1st, 2007 4:24 am

    I disagree Mark, if you had a chance to really use Mixx you would see that its more than JUST a PR3 website. Its a new way of discovering useful content instead of juvenile garbage. If Digg dies it will be because Mixx did what Digg did only better. Remember once upon a time AltaVista, Excite, and many others were big players in search and news. They have fallen from grace and eventually so will Digg if they cannot keep up with the competition. Reddit had potential but really is becoming less relevant lately. I cannot remember the last time they even got any press or even attention, much less pushed any significant traffic to my website. I would recommend trying Mixx for a couple of weeks, being active in their communities and then you can count them out as irrelevant, I think you will see the author of this article’s view after only a short while.

  4. Grant Glendinning on MyAvatars 0.2 December 1st, 2007 9:41 am

    HaHaHa - that’s so true. Digg is full of spam, as is stumbleupon and all other ’social bookmarking’ sites. Surely the SEO value of people spamming such sites is slim to none?

  5. theplussixty on MyAvatars 0.2 December 2nd, 2007 6:30 am

    digg dig it own grave..
    i will try mixx too.. thank for this post..

  6. Grant G on MyAvatars 0.2 December 3rd, 2007 12:17 am

    Goodnight Digg. Infact, after 2008, it’ll be goodbye to all social sites which are targetted for SEO purposes.

  7. Dui on MyAvatars 0.2 February 19th, 2008 1:25 am

    Never heard of Mixx. I\’ll check it out. I think Digg screwed up with banning/ burying Chow. I know they did the same to quite a few high profile bloggers.

  8. mobile downloads on MyAvatars 0.2 May 5th, 2008 3:04 pm

    never had heard about mixx.. i will go and check out about it, im getting anoyed by digg bans, etc…

  9. Anime on MyAvatars 0.2 October 11th, 2008 10:48 am

    this never happened……….. nice rumors though!
    i would like to see digg get axed!!!

  10. Anime on MyAvatars 0.2 October 11th, 2008 10:49 am

    btw, wat happened with sphinn?
    it came into the industry with a big hype!

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